At Utbildnings Radion my assignment was to develop and implement a social media strategy for UR’s children's content. My roles included producer, planner, video, photo and copy for their various social media platforms. Here are a few examples of posts I've produced.
As Social Media Manager I consulted for the social media platforms across all Nordic countries. I Implemented campaigns on regional levels and worked together with the marketing manager, PR manager and the international branding teams.
I was in charge of the launch of the new show Make it Pop where we worked with influencers to garner attention to the show and platforms. The campaign focused on user generated content and was a great success between the interactions with the audience.
At Nackademin I taught the program Social Media Marketing. I was in charge of the courses Introduction to Social Media and Social Media as a Part of the Digital Landscape. I was leading discussions and teaching the courses, arranging with guest lecturers, preparing exams, presentations and grading.
While working as a social media consultant at SVT, I was responsible for concept and execution of SVT’s social media channels. I managed content and marketing to promote shows and series across their social media channels focusing heavily on Facebook, Instagram, Twitter. During 2013 I worked with closely to build a bigger fan base for SVT’s social media and went on to manage SVT Flow in 2014.
In March 2016 I was a guest lecturer at my alma mater Berghs. I gave lectures on communication and branding via social media for the Communication Design class.
I spearheaded the opening and buying for Francis Floor the Store. In this capacity and I was also in charge of the site and the social media visually and strategically. I produced and shot the lookbooks and all the content for the site and social media. I also initiated and produced collaboration with influencer and other partners and arranged events and big openings.
I developed the digital magazines and social media awareness through workshops and exercises and implemented new strategies forthe company's social media.
The assignment for Bra Arkiv, in 2016, was to analyze their communication for social media and implement improvements through a workshops with the whole company.